Team: Programs | Commitment: Consultant | Location: Pakistan

Feedlot and Meat Association Development Consultant

Project Name

CNFA-AMD  / Project Number AID-391-C-15-00003

Consultancy Assignment


Consultant Title

Feedlot and Meat Association Development Consultant

Reports to

Chief Technical Advisor

Place of Performance

Karachi and Lahore, Pakistan

Est. Period of Performance

18 days (15 in country; 3 Homebase) – ASAP

Project Description:


The U.S.-Pakistan Partnership for Agricultural Market Development (AMD) activity in Pakistan is a USAID-funded activity implemented by CNFA with the goal of supporting the development of Pakistan’s commercial agriculture, particularly through improving the ability of Pakistan’s agriculture and livestock sectors to meet both international and domestic demand and requirements in targeted product lines in citrus, mango, high value/off season vegetables (HV/OSV) and livestock. AMD envisions transforming the four targeted product lines into efficient, private sector-led value chains that deliver competitive products to domestic and export markets. AMD’s targeted training, matching grants, and technical assistance will leverage private sector investment and encourage innovation. Together, these approaches will support upgrading, streamline supply chains, optimize profit margins, increase participation of women entrepreneurs, and ultimately make Pakistani meat, HV/OSV, citrus and mango more profitable and more competitive.


Background Information:


The Pakistani meat export industry is facing numerous challenges in established markets. These include the increase in production costs, increased freight charges and lack of proper grading and standardization. Furthermore, the backward supply of animals from markets (Mandies) has a below average carcass weight and quality, and both make it more difficult to compete in the high-value export markets.


Meat production in the informal sector is unregulated. Despite having a large number of animals, Pakistan has low per-animal yield, mainly due to the absence of the right animal varieties, and proper care and nutrition of loca. Lack of disease control also affects the meat sector. Transboundary Animal Diseases (TADs) are prevalent in the country and constitute a notable barrier for Pakistan to register itself as a meat export country. 


The mechanism for controlling the meat prices in Pakistan at district and provincial levels is ineffective and weak. Pakistan’s meat sector has great potential given the rising demand in both domestic and international markets. The demand for halal meat has been growing globally, but to take advantage of this, high standards of quality have to be met. There is also the need to develop complete meat value chains and move towards value addition in meat markets, which will benefit both consumers and farmers/producers.


After organizing all stakeholders of the meat sector on single platform with proper regulations, the meat sector can be an important source of foreign exchange earnings. Feedlot fattening is now a growing business and a large number of small, medium and large scale farmers are investing in this sector to develop businesses.  These feedlot farms linked with abattoirs for sourcing high quality, healthy and traceble animals will enable the industry shift to high value export markets.


Constraints at the Feedlot Level


·         Variability and uncompetitive prices for raw ingredients, particularly feed grains. Alternative sources of feed grains must be developed and alternative methods of sourcing the feed grains must be implemented.


·         Poor quality of local feed ingredients – feed grain crops grown in Pakistan were of the traditional varieties that were low-yielding and low in protein. New varieties of grains for farmers should be looked at, varieties that are suitable for Pakistan and have resulted in good quality product (high protein level, low moisture content, low damage, etc). AMD will encourage full-scale production of these varieties. The beef producers must do a proper valuation of the protein and fat content of the locally produced grain and implement forward contracting for the feed grain production.


·         High cost of modern technology – alternative sources of the technology must be obtained.


·         Poor information on nutritional and health care requirements of beef producers – the AMD project will encourage beef producers to start using feed with the nutrition requirements suggested by the large beef producers, according to the very specific nutritional needs of each type of layer breed.


Feedlot Association (FA) Development


The beef industry needs to work together in a coordinated and committed way. As individual producers, none have sufficient resources to make purchases in a cost-effective way. Their only chance to do so would be to work through a purchasing group.  AMD can encourage the coordinated purchase of feed grains through FA or other appropriate groups.


AMD through FA or the working group should develop a feed products list for the industry. Basically, this would be a list of currently available products and who has them. Currently, each feed producer is searching for various products as individuals and may have a number of sources to achieve what is needed for a complete ration (as many as 20 products). Each producer appears to have identified some cheap sources of some items, but is overpaying on many others.


A feed price list that is periodically updated would allow for the best prices for all producers in Pakistan. Included on the list should be all products, prices with bulk, bag and delivery defined, quantity available and contact information for ordering. This would allow companies that have worked hard to identify sourcing of ingredients to profit from these relationships as well as aid the industry as a whole.


Currently there is limited beef expertise in Pakistan. It is imperative that some form of technology transfer and certain functions to be provided to the industry. FA should coordinate beef training seminars for the entire industry. These seminars should include a nutrition/production specialist and a beef veterinarian. FA should also encourage the set up of a lab for the analysis of feedstuffs and another for diagnostic work.


The feedlot association staff will have received training on feed formulation and beef health and management through AMD. The staff will be taught to identify problems quickly and immediately seek solutions, particularly in regard to disease problems in the beef herd, health concerns because of nutrition, climate control factors and breeding concerns. As feed ingredient prices change, the feedlot association staff will be taught to alter the ingredient make-up of the feed while maintaining nutrient integrity. 





The consultant is to perform a short-term assignment for three weeks. This assignment is intended to lay the groundwork for the specific activities that can be conducted over the life of the project to support the association. 



o   Review relevant documents related to the animal feed situation in Pakistan.

o   Visit farm producers and agro-processors to confirm the existing crop and animal feed situation, and the impact on local beef producers.

o   Using current and historical prices of existing and potential feed ingredients, formulate best cost feed formulations for beef producers and feed millers, given the primary beef breed in Pakistan.

o   Tour at least two commercial feedlot operations and feed mills in Pakistan and make recommendations for better milling, reducing cost, increasing throughput, improving storage techniques, and correctly identifying input and output quality.

o   Make recommendations to the Pakistani beef industry to improve feed formulation, purchasing and milling in order to lower feed costs, thus making the industry more competitive.

o   Work with the University of Veternary Sciences and Animal Health to test feeds to determine the nutritional attributes of locally produced feedgrain concentrates.

o   Develop a three-year plan for specific AMD interventions at the feed mill level that will help them produce a better product for the Pakistani beef farmers and help the feed mills increase their profitability.




o   Educate beef producers on general needs for beef feed formulation.

o   Specific recommendations for additional interventions by AMD with FA that can increase individual beef operations profitability.

o   Analysis of group-purchasing feed grain activities for FA. 

o   Use current and historical prices of existing and potential feed ingredients to formulate a less expensive feed formulation for beef producers and feed millers.

o   Conduct a basic nutrition seminar and teach feed formulation for the basics of energy, available amino acids, minerals, vitamins, etc.  Discuss how to use alternative ingredients and lower costs, while still meeting minimum nutrient levels. 

o   Develop a three year plan for specific AMD interventions at the beef producer level that will help them produce beef products at a more competitive level.



o   Review current beef waste management methods and make recommendations for improvement.

o   Review alternative uses for beef waste (manure and deceased animals), such as composting.

o   Assess facilities and equipment needed for establishing a beef composting business

o   Provide training in on-farm beef composting.



o   Review alternative methods for processing forage and grains in beef and livestock feed.

o   Assess utilization of crops by products as an cost effective feeding source in beef and livestock feeds.

o   Provide recommendations for available non-conventional feed resources and and their use in the beef industry.



o   Work to develop SOPs for cattle markets to place mechanisms of sale and purchase of cattle on live weight basis.

o   Provide recommendation on decaping of meat prices in retail market and move the industry on meat grading and standarization.





o   Develop regulations and by laws for Grainfed Livestock and Meat Association for Pakistan.

o   Suggest the body of the Association and its organogram, objectives and methodology.

o   Suggest a sustaible financial system of the Association and its services for the industry stakeholders.

o   Assist in developing the operational staretegy to integrate all stakeholders of value chains on a platform.

o   Train the Association stakeholders and governing body on protocol for a successful Association and working ethics. 




The consultant will report to the Chief Technical Advisor.


The consultant will provide a detailed final report in 15 working days after arrival in Pakistan.


  • The consultant will submit the final report, which will include: 

  • Bylaws and regulations for Grainfed Livestock and Meat Association for Pakistan.
  • Operational strategy to integrate all stakeholders of value chain on Association  platform.
  • Suggestion of the body of Association and its organogram, objectives and methodology.
  • Suggestion of a sustainable financial system of the Association and its services for the stakeholders of the industry.
  • Determination if there are economic benefits to members of the FA in doing group buying to reduce the cost of their inputs, or in obtaining inputs from suppliers that normally would not be available because of limited demand for the products.
  • Productive ideas on how feedlot owners can work together to exchange information on developing successful business models.
  • Determination of methods of social media that can be used by the Association to share market information, management techniques, new innovative technologies and regulatory changes that will enhance the industry.  
  • Developments for the Association as a representative of the farmers before the government. The Association will assist in the development and implementation of the meat grading and standardization, sale and purchase of cattle and lambs on a live weight basis in cattle markets, retail pricing through professional regulatory bodies, and facilitation to the farmers/investors in developing feedlot and value-added businesses in the industry. 
  • Any other tasks assigned by the COP or Chief Technical Advisor.


  • The Short-Term consultant should have:

  • Extensive international experience having worked on Integrated Supply Chain of the meat sector.
  • Requisite prior experience working senior level consulting assignments with donor funded projects with a focus on developing business associations for feedlot fattening farmers and the value-added private sector business community.
  • Experience working in developing countries, especially on developing feedlot farmers associations in meat industry.
  • Demonstrated ability to work in a team with interpersonal and communication skills.
  • Documented report writing skills and oral fluency in English.